Top 5 Social Apps on Android in Guatemala: Q1 2023

In the first quarter of 2023, the top 5 social apps on the Android platform in Guatemala, namely TikTok, Instagram, Facebook, TikTok Lite - Save Data, and Facebook Lite, displayed varied performance metrics.

TikTok from TikTok Pte. Ltd. saw a significant rise in weekly revenue, peaking at approximately $3.8K in mid-March. Weekly downloads fluctuated, reaching a high of around 140K in early January, while weekly active users increased steadily from 1.18M to about 1.36M by the end of the quarter.

Instagram by Instagram had a modest revenue stream, with weekly earnings peaking at $48 in the last week of March. Weekly downloads showed a downward trend, starting at around 56K and dropping to approximately 43K by the end of the quarter. Weekly active users remained relatively stable, hovering around 2.4M to 2.5M throughout the quarter.

Facebook from Meta Platforms, Inc. experienced consistent weekly revenue, peaking at $509 in late February. Weekly downloads varied, peaking at around 52K in mid-March before declining to about 33K by the end of March. Weekly active users showed a steady increase from 5.7M to approximately 6M.

TikTok Lite - Save Data by TikTok Pte. Ltd. did not generate revenue but saw a fluctuating trend in weekly downloads, peaking at around 86K in early January. Weekly active users remained relatively stable, starting at around 654K and ending the quarter at approximately 622K.

Facebook Lite from Meta Platforms, Inc. also did not generate revenue but maintained a consistent download rate, peaking at around 44K in mid-February. Weekly active users increased from approximately 829K to 862K by the end of March.

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